Project Number 2

Charm Impact
2 min readSep 9, 2020

In August 2019, we launched our second project with Winock, who combine ethical finance, market insight and solar technology to deliver clean, affordable and reliable electricity to micro-businesses in Nigeria for productive use.

Winock is run by Sanmi Lajuwomi, a truly inspiring entrepreneur working to “spread happiness with light”.

The loan enabled Sanmi to expand his business by 12% and provide solar business systems to micro-business owners within markets in Abuja. This was a really exciting pilot project for us because it allowed us to test investment into ‘productive use applications’, or the use of solar products to power agricultural, commercial and industrial activities that generate income. Common micro-business applications in this project included solar power for sewing machines, barbers tools and refrigeration for convenience stalls selling drinks.

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Charm Impact

Charm is on a mission to change the way we invest, crowdfunding loans for clean energy startups in developing markets working for a sustainable future